Multicultural

Multicultural

  • Cultural insights for tomorrow’s mainstream markets

Multicultural

Phoenix’s multicultural expertise includes several proprietary approaches and over 500 studies focusing on the Hispanic, Asian, and African American markets. Phoenix developed the first acculturation model in the US which provides a baseline for understanding change in multicultural markets such as Hispanic or Asian American. Phoenix’s multicultural brand equity model incorporates loyalty to brands from the home country, providing holistic insight into buying behavior in the US. Our Multicultural Advertising Performance Analysis (MAPA) is a unique copy testing technique that goes beyond standard measures to define the elements of ‘cultural connection’ that drive success of the advertising.

Phoenix’s ability to deliver quality results fast, combined with and our freedom to be both flexible and creative in delivering solutions, is why our clients return to us time and time again.

Contact us to discuss how we can create effective, custom solutions for your operation.