mXP


mXP

  • Consumer Insights & Engagement in Real-Time


mXP

mXP is a suite of mobile products that include Phoenix Marketing International’s best-in-class market research methods, vertical industry expertise, and advanced analytics. mXP products provide access to an extensive network of on-the-go consumers,  providing marketers with insights quickly and allowing for accelerated delivery of decision-making information and answers to business critical questions.

Contact us to discuss how we can create effective, custom solutions for your operation.

AirportXP

AirportXP allows travelers to share their experience at the 200 busiest U.S. Airports – empowering...

AirportXP allows travelers to share their experience at the 200 busiest U.S. Airports – empowering airport management to analyze, react and activate timely change across a variety of service touch points.

A continuous, daily flow of traveler feedback, coupled with mXP’s unique approach to generating insights, provides in-moment measurement of service quality from counter check-in through departure. For the airport manager, this means building relationships with business and leisure travelers, plus the ability to identify and address service problems as they surface.

RestaurantXP

Leveraging the insights and engagement solutions of our mobile research platform mXP, RestaurantXP allows your...

Leveraging the insights and engagement solutions of our mobile research platform mXP, RestaurantXP allows your customers to evaluate their dining occasion in real-time, empowering brand marketers and restaurant managers  at all levels to fully understand their guest experience and respond as needed across a variety of service touch points.

AutoShopperXP

AutoShopperXP was designed to capture “in-the-moment” feedback and insights specifically from automotive shoppers who visit...

AutoShopperXP was designed to capture “in-the-moment” feedback and insights specifically from automotive shoppers who visit a dealership. With 225,000+ consumers checking into an auto dealership each month nationwide, there is an incredible opportunity to tap into an unmet need OEMs and dealerships have, to better understand why a consumer chooses not to purchase/lease. Until now, there has been no other consumer engagement tool successfully tapping into defection/rejection of consumers from a dealership in real-time. The ability to receive instantaneous feedback from consumers means that actions can be taken to correct issues before they spiral out of control both at the individual/consumer level and the dealership level.

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HigherEdXP

Leveraging the insights and engagement solutions of mXP (mobile experience), HigherEdXP allows you to engage...

Leveraging the insights and engagement solutions of mXP (mobile experience), HigherEdXP allows you to engage real-time with your student body, parents,  alumni, faculty, staff, and perspective students’ educational and professional collaborative journey within your Institution.

What does your campus community value? Using their mobile phones, your alumni, faculty, staff, and students can share their within-campus experience.

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VenueXP

Leveraging the insights and engagement solutions of mXP (mobile experience) VenueXP allows you to enhance...

Leveraging the insights and engagement solutions of mXP (mobile experience) VenueXP allows you to enhance your “first class” stadium fan experience with a state-of-the-art Mobile Fan Engagement Platform. Why settle for the typical affinity program that struggles for adoption or traction?

Using their mobile phones, attendees can share their recall of corporate logos and signage in your venue – empowering marketing managers to quantify fans’ unaided and aided recall – and the impact on how fans view the brand sponsor. Plus, much, much more!

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OTC-XP

Through their smartphones, OTC-XP connects to your customers, in-the-moment, to capture their experience while shopping for OTC...

Through their smartphones, OTC-XP connects to your customers, in-the-moment, to capture their experience while shopping for OTC products.

  • Quantify consumers’ journey from reported condition(s) leading to their decision to purchase an OTC medication, to selection of competing brand formulary in their consideration set, to their process for narrowing available options, and ultimately key drivers of their purchase decision.
  • Compare and index consumer satisfaction with your OTC medication against competing brand options.
  • Re-contact consumers who purchased your OTC medication (or a competing medication) to gain additional insight on their post-purchase satisfaction and likelihood to repeat product purchase in the future.

 

UrgentCareXP

Through their smartphones, UrgentCareXP connects to your customers, in-the-moment, to capture their urgent care experience.

How...

Through their smartphones, UrgentCareXP connects to your customers, in-the-moment, to capture their urgent care experience.

How It Works:

  1. UrgentCareXP network connects with customers at targeted urgent care facilities on their mobile devices.
  2. We survey, message, or promote to your customers.
  3. Follow-up engagements are deployed as needed, at a later date

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AirlineXP

Leveraging the insights and engagement solutions of mXP (mobile experience), AirlineXP allows travelers to share...

Leveraging the insights and engagement solutions of mXP (mobile experience), AirlineXP allows travelers to share their experience from flight departure to baggage delivery at the 250 busiest U.S. Airports – empowering airline management to analyze, react and activate change in real-time across a variety of service touch points.

  • Self-reported assessments, directly from travelers engaging on their mobile device, are displayed in real-time to a dynamic, interactive dashboard with filtered search
  • Access to travelers’ experience within the airline gate, boarding, flight attendants, seating, condition of aircraft, in-flight services and baggage delivery
  • Compare and index your results against all competitive airlines and across all 250 of the busiest U.S. airports

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