Archive For "advertising"

Phoenix Study Reveals that Canadian and U.S. Retail Bank Advertising Are Equally Effective With Invoking A Market Response, But For Different Reasons

Phoenix’s brand and advertising research shows that Print and TV advertising in Canada and the U.S. for retail bank products and services differ in terms of market staying power (recall) and the creative attribution that…

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Posted in: Press Releases, Financial Services
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Phoenix Marketing International Reveals The Leading and Lagging Advertisers In The New Wireless & Digital Home Ecosystem Audit

A story about these findings recently appeared on Media Post Sony, Verizon FiOS, Samsung, LG and Amazon lead the pack while HTC, DirecTV, Netflix and Comcast lag in their advertising efforts Warrington, PA  – Phoenix Marketing International, one…

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Posted in: Press Releases, Converged Tech & Media
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