Archive For "apple pay"

Who’s Winning the Third-Party Wallet Race; New Report by Phoenix Marketing International examines adoption of Apple Pay, Android Pay and Samsung Pay

32% of all smartphone-owning credit cardholders have loaded a credit or a debit card to one or more of these third-party “pays” brands Early on, the October 2014 Apple Pay splash prompted the question of…

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Phoenix Marketing International Releases New Data Revealing the Ongoing Challenges Surrounding Apple Pay

Rhinebeck, NY – Phoenix Marketing International (http://phoenixmi.com/), a global marketing services firm, has today released new data from their ongoing consumer tracking report on Apple Pay. One year later, continuing points-of-sale friction is retarding transaction…

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Apple Pay Performance: The First Four Months

Adoption Rate is High but a Lot of Money is Left on the Table This research was also featured on Bloomberg. RHINEBECK, NY – Just four months after Apple Pay went live on October 20, the…

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Phoenix Marketing International Reveals the Consumer Hurdles Ahead for Apple Pay

Will Apple Pay Succeed Where Others Have Fallen Short? RHINEBECK, NY—  Casting a light on the short interval between the Post-Apple Pay announcement and the Pre-Apple Pay launch, Phoenix Marketing International releases findings from a…

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