Archive For "Automotive"

Phoenix Marketing International’s Automotive Division Uncovers Advertising Techniques that Resonate with Younger Automotive Consumers

Three key recommendations shed light on the most successful ways to break through the clutter for the under 46 demographic with insight from brands including Audi and BMW It’s no secret these days that automakers…

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The Volkswagen Recall Scandal has had a Greater Negative Impact than GM’s Ignition Switch Recall Scandal

Knowingly deceiving regulators and consumers has landed VW in hot water Rhinebeck, NY – Phoenix Marketing International (http://phoenixmi.com/), a global marketing services firm, has released new findings regarding the severity of the recall related to…

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Consumers are equally as apprehensive to trust self-driving vehicles as they are to trust auto manufacturers in light of recent scandals

Three Out Of Four Consumers Respond Favorably To Self-Driving Vehicles; Consumers Predict Companies Most Likely To Produce First Self-Driving Vehicle: Google and Tesla Detroit, MI – Phoenix Marketing International (PMI), a global marketing services firm,…

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Infegy and Phoenix Marketing International Release “The Impact of Automotive Recalls on Consumer Opinion” Report

This research was featured on MediaPost. Report shows impact on consumers in purchasing cycle is moderate, yet recalls can cause long-lasting negative impressions of automotive brands Infegy, a provider of social media intelligence technology for…

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Jon Poon Joins Phoenix Marking International as Vice President of its Automotive Division

Seasoned research executive to focus on cultivating partnerships with current and prospective clients in the automotive sector Detroit, MI and Los Angeles, CA – Jon Poon, a seasoned research executive with deep automotive expertise, has joined Phoenix…

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Posted in: Automotive, New Hire
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