Archive For "chevrolet"

November Auto Insights: Top Ads Use Vehicle Demonstrations to Enhance Ad Relatability

Brought to you by Brian Maraone For access to all recent Automotive Practice reports,¬†please click here.¬† OVERALL INDUSTRY HIGHLIGHTS The use of vehicle demonstrations to enhance ad relatability is a technique found in the top…

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New Data from Phoenix Reveals Unprecedented Amount of Automotive Recalls Negatively Impacting Consumer Perception of Vehicle Safety and Brands

Researchers also find awareness of recalls is affecting near-term intent to purchase Phoenix Marketing International, a global marketing services firm, has released findings around the unprecedented volume of automobile recalls. The research revealed that more…

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Posted in: Press and News, Automotive
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