Archive For "consumers"

Proprietary Consumer Research Predicts The Impact of Automotive Advertisements On Brand Consideration and Sales

Phoenix Marketing International (PMI) continuously captures and scores the effectiveness of competitive automotive advertising across multiple media channels for all major U.S. brands through a monthly online survey with approximately 4,000 automotive consumers (2,000 Luxury…

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New mXP Research Reveals Americans are Gearing up for Savings this Tax Season

As more Americans choose to prepare their own taxes and save rather than spend, companies planning on a spending windfall will lose out during the 2016 tax season Phoenix Marketing International, a global marketing research…

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mXP Survey Reveals that Saving Money Trumps Brand Loyalty with Younger Consumers on Black Friday

More men than women think Black Friday is a sham and overall participation is more prevalent in younger generations Rhinebeck, NY – Phoenix Marketing International, a global marketing services firm, has released insights from the…

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mXP: Why did you NOT buy from this dealership?

Mobile Insights Platform mXP reveals the Real Reasons Consumers Leave an Auto Dealership without Buying mXP finds potential buyers are walking away from dealerships due to poor treatment, dishonesty and lack of information from the…

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April Auto Insights: Lexus Joins Mercedes with Top Ads in April

APRIL AUTO INSIGHTS Brought to you by Brian Maraone For access to all recent Automotive Practice reports, please click here.  OVERALL LUXURY INDUSTRY HIGHLIGHTS Mercedes continued its reign as the top luxury car ad producer in April…

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