Archive For "Credit Card Monitor"

Phoenix Study Reveals the Importance of Opinion Leaders to Credit Card Marketers

A story about these findings recently appeared on Payments Source. Among the wealthiest and most valuable customers, opinion leader spend level is 50% greater than non-opinion leaders RHINEBECK, NY –Opinion leader research has been applied to…

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Consumers Think More Should Be Done to Protect Their Credit Card Security

Consumers view chip cards as a solution In today’s environment of high profile security breaches and privacy threats, the fact that 45% of credit cardholders are very concerned about hackers gaining access to their personal…

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PIN is Preferred Method of Authentication for Mobile Wallets

Despite High Awareness, Interest in Mobile Wallets is Tepid at Best – and PIN is the Preferred Method of Authentication for Mobile Wallets Phoenix Marketing International, a Honomichl Top-50 marketing research firm, today announced findings from…

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Game of Cards: Win the Top-of-Wallet Position or Scramble for the Crumbs

RHINEBECK, NY— (July 1, 2013) – The battle for wallet position among credit card issuers is intense, and rightfully so. When it comes to credit card use, the top-of-wallet card gets nearly three-fourths (72%) of…

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