Archive For "healthcare insights"

Phoenix to Present Poster at PMRG in October

After a successful presentation on “Constancy and Change in the Diabetes Therapeutic Area: Modeling Patient Outcomes Through Cloud-Based Analytics” at The PBIRG 2017 Annual General Meeting “Gaining The Edge,” Phoenix will present a poster of the material at…

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John Hartman Gives Research Presentation at PBIRG Annual Meeting

Join Phoenix Marking International’s John Hartman and Sandy Balkin of Sanofi on Tuesday, the 23rd, as he gives a research presentation, “Constancy and Change in the Diabetes Therapeutic Area: Modeling Patient Outcomes Through Cloud-Based Analytics” at The…

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Healthcare Insights: Research on Rating Scale Use and Reliability

Phoenix conducted consumer research on the use and reliability of survey rating scale questions, an issue being impacted by the growth of surveys taken on smaller-screened mobile devices. More findings are to come! Let us know if…

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Posted in: Press Releases, Healthcare, Communications & Brand, General
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Healthcare Insights: Utilization of Refill Reminder Texts and Mobile Apps Rising Slowly

A quick search of the Google Play or iTunes app store reveals hundreds of free apps for “prescription refill reminders.” The Phoenix platform captures a 360° view of advertising recall and impact – ALL brands, ALL…

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Healthcare Insights: OTC Medication Loyalty Is Soft

Using our new mobile insights platform, mXP, we intercepted 1,000 consumers who were buying an OTC at the pharmacy, and we asked about their purchase considerations. Less than half of purchasers are product loyalists –…

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Posted in: Uncategorized, Press Releases, Healthcare, Customer Experience
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