Archive For "Hotel Frequent Guest Program"

Phoenix Marketing International Releases 2016 Hotel SCORES Study; Consolidation Has Created Uncertainty In The Hotel Loyalty Arena

This research was featured on Hotel Business  Most Frequent Guest Program members feel that when Marriott acquires Starwood, program rules will become more complicated, points will expire sooner and it will be harder to reach…

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Hotel SCORES™ Report: Online Travel Agencies (OTA): Friend or Foe?

Despite High Awareness Among Consumers, Majority of Travelers Never Claim Membership in Loyalty Programs by Online Travel Agents Hotel SCORES™ Report: Online Travel Agencies (OTA): Friend or Foe? In the past five years, online travel…

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