Archive For "Journal AdPi"

Healthcare Insights: What is the right recipe for the most effective journal ad?

Phoenix Healthcare’s May newsletter offers a taste of some of the key ingredients. Our proprietary Journal AdPi® utilizes a combination of a technology-based mock environment and industry norms to compare journal ads across product categories…

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Phoenix Marketing International Launches Journal AdPi®

Using a technology-based, proprietary mock environment and industry norms, the new research tool quantitatively assesses and optimizes healthcare professional journal ads Rhinebeck, NY –  Continuing to build on its suite of healthcare-specific brand and advertising…

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