Archive For "Mercedes"

December Auto Insights: Mercedes dominates both the Luxury Car and the Luxury SUV/CUV segments

Brought to you by Brian Maraone For access to all recent Automotive Practice reports, please click here.  OVERALL INDUSTRY HIGHLIGHTS Mercedes dominates both the Luxury Car and the Luxury SUV/CUV segments during December.  Both ads achieve…

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November Auto Insights: Top Ads Use Vehicle Demonstrations to Enhance Ad Relatability

Brought to you by Brian Maraone For access to all recent Automotive Practice reports, please click here.  OVERALL INDUSTRY HIGHLIGHTS The use of vehicle demonstrations to enhance ad relatability is a technique found in the top…

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When It Comes To Luxury Car Advertising, Mercedes Benz Leads the Pack

This research was also featured on AdWeek. New research confirms that Mercedes over delivers on communication challenges including new car intros, brand image ads and sales events Detroit, MI – Phoenix Marketing International, a global marketing…

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Subaru and Mercedes With Top Ads in May, According to Phoenix Marketing International’s Auto Insights Report

Safety themed ads that show the crashworthiness of a vehicle or that depict innovative safety features that can help a vehicle avoid a crash excelled Each month the Phoenix Automotive Practice reveals Auto Insights from…

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Phoenix Automotive Social Buzz Report – July Edition

8/20/2013 SUMMARY: During July, Ford continued to dominate the competition in overall online discussions. Among all auto brands except for Chrysler, overall online conversations fell back in line with May’s figures. Chrysler saw a 20%…

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