Archive For "purchase consideration"

The Volkswagen Recall Scandal has had a Greater Negative Impact than GM’s Ignition Switch Recall Scandal

Knowingly deceiving regulators and consumers has landed VW in hot water Rhinebeck, NY – Phoenix Marketing International (http://phoenixmi.com/), a global marketing services firm, has released new findings regarding the severity of the recall related to…

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Posted in: Press and News, Communications & Brand
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Healthcare Insights: OTC Medication Loyalty Is Soft

Using our new mobile insights platform, mXP, we intercepted 1,000 consumers who were buying an OTC at the pharmacy, and we asked about their purchase considerations. Less than half of purchasers are product loyalists –…

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Posted in: Customer Experience
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