Archive For "Research"

John Hartman Gives Research Presentation at PBIRG Annual Meeting

Join Phoenix Marking International’s John Hartman and Sandy Balkin of Sanofi on Tuesday, the 23rd, as he gives a research presentation, “Constancy and Change in the Diabetes Therapeutic Area: Modeling Patient Outcomes Through Cloud-Based Analytics” at The…

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Posted in: Events, Healthcare, General
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Phoenix Healthcare to speak at 2016 PMRG Research RoundTable

Steve Wakefield and Renu Dalal will be speaking next week at the Pharmaceutical Marketing Research Group (PMRG) about the Impact of Celebrity Endorsement in Pharma Marketing.  This event will be held on October 25, 2016 from…

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Is Research Dead?

Perhaps! But more than likely it is just in hiding. The maturation of market research as a quantitative social science has been quite well protected and isolated as an area of professional expertise. Data collection…

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Posted in: Editorials
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RECENT AD TRACKING RESEARCH NAMES HYUNDAI, MERCEDES, AND AUDI AUTOMOTIVE SUPER BOWL WINNERS

Phoenix Marketing International Measures Lasting Impact of Automotive Super Bowl Ads Phoenix Marketing International’s Automotive Practice reveals interesting findings on the best and worst automotive ads that aired during the 2013 Super Bowl. Audi, Hyundai,…

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Posted in: Automotive
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