Archive For "SCORES"

Phoenix Releases the 2015 US Hotel SCORES™ Meeting Planners Study, Revealing Meeting Planner Reward Programs Lack the Broad Awareness that Frequent Guest Programs Have

95% of respondents are members of frequent guest programs while only 65% are members of meeting planner rewards programs Phoenix Marketing International, a global marketing services firm, today released the 2015 US Hotel SCORES™ Meeting Planners…

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Next to Local Casinos, New Jersey Casinos Visited Most Frequently

Next to Local Casinos, New Jersey Casinos Visited Most Frequently Most casino patrons from the Mid-Atlantic and New England gamble close to home but when they venture outside their own state, New Jersey is usually…

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Hotel SCORES™ Report: Online Travel Agencies (OTA): Friend or Foe?

Despite High Awareness Among Consumers, Majority of Travelers Never Claim Membership in Loyalty Programs by Online Travel Agents Hotel SCORES™ Report: Online Travel Agencies (OTA): Friend or Foe? In the past five years, online travel…

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Recent Study Shows Hotel Companies Missing Marketing Opportunity with Mobile Apps

Phoenix Marketing International’s Recent Study Shows Hotel Companies Missing Marketing Opportunity with Mobile Apps Only One-in-Four Members of Frequent Guest Programs Downloaded Program’s Mobile App  According to Hotel SCORES™, an annual syndicated tracking study conducted…

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