Archive For "Toyota"

New Data from Phoenix Reveals Unprecedented Amount of Automotive Recalls Negatively Impacting Consumer Perception of Vehicle Safety and Brands

Researchers also find awareness of recalls is affecting near-term intent to purchase Phoenix Marketing International, a global marketing services firm, has released findings around the unprecedented volume of automobile recalls. The research revealed that more…

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November Social Buzz Report: Ford Expanded its Lead in Overall Online Discussions

Phoenix Automotive Social Buzz Report – November Edition SUMMARY:¬†During November, Ford expanded its lead in overall online discussions.¬† Chevrolet bounced back to second place from a decline last month, due in large part to coverage…

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