Phoenix Brand Effect, previously known as Nielsen's TV Brand Effect*

Maximize Advertising Performance Through Real-Time, In-Market Measurement & Optimization

Are You Getting the Most Out of Your Ad Campaign?

Only 1 out of 4 ads are remembered within 24 hours of viewing them. Brands are challenged to capture attention, and in today’s complex media landscape, copy testing alone isn’t enough to ensure success in-market. Optimize your ad campaign across TV, desktop and mobile platforms with Phoenix Brand Effect. With metrics spanning from ad memorability to lift, you get a complete picture of your advertising’s performance, to improve in real-time and maximize ROI.

How is Phoenix Brand Effect Different?

REAL-WORLD: Panelists are exposed to content in their natural viewing environment and surveyed the next day (24 hr recall) for a true understanding of ad resonance and impact

REAL-TIME & ALWAYS-ON: We survey thousands of panelists and test thousands of ads daily to provide a full view of campaign performance in-flight— no need to wait for post-campaign results

COMPLETE VIEW OF IN-MARKET PERFORMANCE: We measure all drivers of performance— creative, media placement, competitive activity and wear-in/wear-out— at the ad level

CROSS-PLATFORM: We employ the same panel and metrics, regardless of channel, for a comprehensive and comparable look at ad performance and exposure across platforms

COMPETITIVE INSIGHTS: Syndicated measurement with 10+ years of category and historical norms allows for robust competitive benchmarking and performance trending

Providing a 360 View of In-Market Creative Performance

By subscribing to both Phoenix Brand Effect and Adpi® solutions, clients get a one-stop holistic view of advertising and brand health. Phoenix MI is uniquely qualified to provide best-in-class insights for breakthrough, creative efficiency, and impact in relation to key competitors.

Learn more here about our powerful solutions here.


*Phoenix MI acquired Nielsen’s TV Brand Effect assets. Read more here.