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Qualitative

Digital (Bulletin Boards, Depths, Communities, Journaling, Virtual Ethnos, Geofencing, Missions)

Respondents participate in sessions or record/upload content of all types, “real-time”, anywhere, anytime or over-time

Traditional Focus Groups, Mini Groups, Triads, Dyads (Face-to-Face, Phone, Webcam)

Moderated discussions of all sizes to explore perceptions, opinions, beliefs, and attitudes toward a product, service, concept, advertisement, idea, or package

Ethnography (Observation, In-situ)

Understand the respondent in the environment in which a particular product or service is used

In-depth interviews (Face-to-Face, Phone, Webcam)

Moderated, unstructured interview to explore perceptions, beliefs, opinions and attitudes toward a product, service, concept, ad, idea, or package

Iterative Development Processes

Identify and refine underlying message constructs, prior to creative development for concepts, products, packaging, logos, and more

Psychodiagnostics

Understand the emotional roles that brands fulfill in people’s lives and how to connect your brand/product to consumer’s unfulfilled needs

Shopper Behavior and Foot-fall Monitoring

Understand how decisions are made at the shelf as well as the consumer pathway to the shelf

Sales Simulations

Role-play simulation using customers and salespeople to test early stage sales material design and content

Ideation and Concept Writing Workshops

Generate, develop and communicate new ideas in ideation sessions. Develop more effective positioning statements, concept/storyboards in concept writing workshops, prior to quantitative testing

Perception Analyzer

Provides digital or in-person moment-to-moment ratings of stimuli

Biometrics

Measuring physical responses to stimuli via facial coding, eye tracking or galvanic skin response, then probing deeply. Can enable the collation of conscious and nonconscious information

Multicultural specialization

In the US, research conducted with African-American, Hispanic (both acculturated and unacculturated) and Asian populations

eBooks & Free Reports

Most Memorable Great Overall Customer Experience

Companies that offer a great customer experience (CX) are remembered for many years and rewarded with repeat business. Brands that fail to deliver great experiences are also remembered for years, but they are walking away from repeat sales.

eBook: Going Beyond Best Practices to Innovative Artisan Research

In this paper we share with you some of our thoughts and techniques on how the Phoenix Team of Artisans approach your business challenges.

Leveraging Customer Experience Data To Increase Pricing & Margins

We identified seven-steps that equip sellers with competitive pricing knowledge, product quality, and their reputation for delivering (or not) a good overall customer experience.

BEST PRACTICES DRIVING BRAND CONSIDERATION AMONG MILLENNIALS

How to motivate Millennials to consider making a purchase from our brand? We found three types of CX best practices that drive brand consideration among Millennials.

Integrate CX Measurement for Greater Customer Centricity

If you aren’t tying your overall, strategic customer satisfaction and loyalty metrics to your operational or transactional metrics, you’re missing a huge opportunity.

Why Oversimplified Metrics Might Not Keep You on the Right Marketing Path

In this book, we explore four types of oversimplification, but we have one unifying message when it comes to your brand's health: Beware! Resist the urge to oversimplify!

A NEW LENS ON MOBILE BEHAVIOR

Phoenix and Mobile Posse release latest report: Gratification Beats Personalization In the Quest of Mobile Ad Revenue

THE FIRST DIBS OPPORTUNITY

Phoenix and Mobile Posse reveal first-of-it’s kind insights on how today’s consumer turns to their mobile device.

THE ULTIMATE GUIDE TO THE NEXT BIG WAVE IN MOBILE: THE HOME SCREEN

This report, produced in partnership between Mobile Posse and Phoenix Marketing International, provides the first-ever in-depth research of the mobile home screen.

2017 Hospitality Market Monitor

A state-of-the-market report, based on Phoenix's Hotel SCORES and Hotel BASE

The Impact of Automotive Recalls on Consumer Opinion

Phoenix and Infegy dig into how recalls affect consumer opinions of automotive brands

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