April Auto Insights: Lexus Joins Mercedes with Top Ads in April
APRIL AUTO INSIGHTS
Brought to you by Brian Maraone
For access to all recent Automotive Practice reports, please click here.
OVERALL LUXURY INDUSTRY HIGHLIGHTS
Mercedes continued its reign as the top luxury car ad producer in April and Lexus earned the top spot in the luxury SUV/CUV category. Both top performers contain themes that resonate well with luxury consumers (performance, fuel efficiency, and innovation). Each ad has a strong, engaging storyline and/or unique visuals that are attention grabbing. Mercedes’ Super Bowl ad capitalizes on a fun/playful storyline that highlights a performance theme to introduce the AMG GT supercar. Lexus achieved success by appealing to consumers’ emotions and desire to drive an SUV that is unique and stands out relative to others SUVs