A new research program offered by Phoenix Marketing International queries the impact social networking has made on how financial advisors enhance existing client relationships, acquire new clients, collaborate with other financial advisors, and work with asset management firms.

Rhinebeck, NY – January 16, 2013 – Phoenix Marketing International one of the top market research companies in the U.S., announced today the addition of a social networking module to its syndicated study programs within the financial services industry. Recent findings show that over half (58%) of financial advisors surveyed utilize social networking in their advisory business, utilizing various platforms to interact with clients, colleagues and firms.

Not only are so many advisors currently using social networking, but more than 80% of those adopters consider their proficiency in social networking to be above average. Overall, concerns about ability to use social networking are limited among advisors; for those advisors not using social networking, regulatory concerns were the most commonly cited issue preventing usage. Regardless, still 30% of non-users plan to begin utilizing social networking in the next 6 months.

Conducted among financial advisors in the US this month, the new Phoenix social media study also answers:

  • To what extent have financial advisors (FAs) adopted social networking for their advisory business and does adoption vary by FAs’ role, $AUM, annual production, tenure, age, or gender?
  • Which devices and social networking platforms are used by FAs in their advisory business?
  • What are the obstacles and concerns for integrating social networking as a business practice and to what extent are FAs governed by a social networking policy or guidelines?
  • What are the most important purposes and goals for which FAs use social networking?
  • Ratings and “best-practices” analyses of specific firms in the market today and how they are leveraging social networking, plus much more.

A full report on how advisors utilize social networking is available for purchase. Since 2005, Phoenix has provided its clients with competitive insights on the attitudes and behaviors of individual investors and financial advisors and how they assess specific brokerage firms and their ROI from multi-media brand advertising. Other major firms specifically queried in this study include American Funds, Ameriprise, BlackRock, Charles Schwab, Columbia Management, Franklin Templeton, iShares, Jackson National, John Hancock, Lincoln Financial, MetLife, Nationwide, Oppenheimer, PIMCO, PowerShares, Prudential, Scottrade, State Street, Transamerica and Vanguard.

Phoenix Marketing Contact:
John Duggan
VP/Sales and Marketing

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