March Auto Insights: Top Mercedes and Infiniti Luxury Ads Have Strong, Engaging Storylines

Brought to you by Brian Maraone

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OVERALL LUXURY INDUSTRY HIGHLIGHTS

Mercedes continues to dominate the luxury car category again in March.  Also reappearing (for the 4th time) is an Infiniti QX60 ad, which makes a strong impact on consumers’ emotions.  Both top performers contain themes that resonate well with luxury consumers (performance, safety and innovation).  Each top performer has a strong, engaging storyline that captures the viewer’s attention.  Mercedes’ Super Bowl ad capitalizes on a fun/playful storyline that highlights a performance theme to introduce the AMG GT supercar.  Infiniti continues to achieve success by showcasing a unique and meaningful safety technology and how it can save lives.

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