Why Oversimplified Metrics Might Not Keep You on the Right Marketing Path

We are all incredibly busy, slammed, and trying to keep our heads above water. There is constant pressure to make life (in and out of the workplace) as simple as possible. And the simpler the solution, the easier to communicate throughout the organization, right? Seductive yes, but when it comes to measuring your business’ performance, simple is not always realistic and can actually do more harm than good.

The purpose of this eBook is to alert you to those times when, as a marketer, as a brand manager, or as an executive, you have to say, “Wait a minute! What does that number really mean? Is it giving us enough information?”

Measuring your brand’s health and future success can’t always be boiled down to one number, or one benchmark, or a one-size-fits-all approach without running the danger of missing key insights and rich opportunities. In this book, we explore four types of oversimplification, but we have one unifying message: Beware! Resist the urge to oversimplify!

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