360 In-Market Creative Performance

Utilizing both the Phoenix Brand Effect (previously Nielsen TV Brand Effect) and AdPi® solutions, Phoenix will provide a holistic view of advertising performance by SYNCING the two platforms on screening, ad selection and reporting cadence to provide best-in-class insights for breakthrough, creative efficiency, and impact in relation to key competitors.

  • Track how media weight and ad flighting influence breakthrough & campaign wear-in
  • Understand the impact of program & publisher placement & TV program sponsorship
  • Assess creative quality to make changes in-flight & inform future campaigns
  • Understand the impact of individual assets on key brand health metrics and consumer actions
  • Track competitor activity & misattribution to inform strategic positioning

FOR ADVERTISERS

  • Measure how your ads perform against historical and competitive ads, as well as category norms
  • Assess your TV ad’s ability to resonate emotionally and communicate valuable information to viewers
  • Track and optimize media weight, program placement, creative selection and more during your campaign

FOR MEDIA NETWORKS

  • Measure ad and program effectiveness across TV and digital to help guide your media plan development
  • Pair program engagement data with TV ratings for a holistic view of your program performance
  • Identify high-value programming that fosters ad memorability and in-program placement success
  • Measure TV sponsorship performance against historical and competitive norms

Let us help you design the right-sized program with the right mix of Brand Effect and AdPi insights to support your brand.

Back to solutions

Put us to work for you!

Connect