Why think outside the box when you can build a better box?

Research is reborn every day at Phoenix. We’re well versed in traditional methods, but are always developing and applying new approaches and tools as well as the integration of these data with advanced analytic and modeling techniques. Why? So we can deliver faster, more disruptive insights to direct confident decision-making.

We’re thought-leaders, for your success.

We know our way around effective advertising, communications, branding and marketing strategies. Put our proven platforms, deep industry knowledge, custom analytics, and rich historical databases to work for you.

Want to increase your profits? Optimize your customer experience.

Your customers are one of your greatest assets, and the better their experiences are, the better your business results are. Let our team help you consistently deliver ideal customer experiences with confidence.

Technique Agnostic for Creative Flexibility

We innovate, so you can better understand your markets, competitors, prospects and customers. Utilizing proven research approaches and advanced analysis/modeling, we apply experience & creativity to best fit your unique situation.

Market sizing, predictive modeling, driver analysis.

Advanced Analytics

One off and on-going systems to test new products/services and enhancements to new products or services.

Product / Service Innovation

Ascertain success of new product launches or product line extensions including take rate, pricing, packaging, product sourcing and cannibalization.

Concept Testing

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Brand Health & Management

Understand how your customer makes decisions on purchase of your products/services and how they use these products/services

Customer Journey – CLV®

Hypotheses driven for strategic targeting of segments to identify new opportunities, white space, trends, new brand positioning, product development, long-range planning.


Message testing using one of Phoenix's many customizable analytical approaches.

Message Testing

Understand the direction of your market, what is happening now, why it is happening, where it is going, and how it will impact your business.

Channel A&U Management

Understand what is driving customer satisfaction in your markets, how you are performing and how to positively impact that satisfaction.

Customer Experience

Forecast attendance for new or renovated theme parks, observation decks, science centers expositions and other entertainment venues.

Attendance Forecasting

Understand the optimal price for your services and how it will impact sales.

Pricing Research

Creating a brand or brand line and understanding proper resource allocation to drive the growth of each particular brand or brand line

Portfolio Creation & Management

Put us to work for you!